A successful content marketing campaign establishes you as an expert in your field, and that sets the groundwork for a long-term business relationship.

Content marketing provides valuable content to current and potential customers to build trust, branding, awareness, and positive sentiment.

Content marketing is marketing that involves the creation and sharing of media and publishing content to acquire and retain customers. Content can be presented in various formats, including news, video, white papers, e-books, infographics, case studies, how-to guides & Q&A articles.

Content creation & marketing

Before creating the content, you need to set a content strategy that refers to the content’s planning, development, management, and marketing. A successful content marketing campaign establishes you as an expert in your field, setting the groundwork for a long-term business relationship.

Content marketing can include

Blog posts
Guest blog posts
E-books
Email newsletters
PowerPoint presentations
Podcasts
Standard videos
Micro-videos (ie, Vine)
Social media posts
Live presentations
Webinars
White papers